Jens Frühling is a Principal Director from Accenture Digital – Business and Technology Integration practice. His home office is Frankfurt. The focus of his daily work lies on the German, Swiss and Austrian markets. Jens joined Accenture in January 2017, having previously had leading positions in the areas of analytical Customer Relationship Management, Big / Smart Data and Digital Marketing in Banking. He benefits from 20 years of experience in management of complex BI and campaign automation projects. Today he is responsible for building the artificial intelligence (AI) delivery capability for Accenture Digital Analytics with the goal to establish Enterprise AI in all industries. Jens Frühling holds a diploma in geography and has published several publications on the topics mentioned and is spokesman for events at home and abroad.