Big-Data.AI Summit 2018 Marcel Kling
Marcel Kling
Director, Program Lead Personalization Program SMILE

Marcel Kling has an academic background in the field of industrial engineering and is a member of the SMILE leadership team since 2014. The SMILE program personalizes and digitalizes the customer experiences along the Lufthansa Group customer journey. In 2008, Marcel Kling joined Lufthansa as a management trainee. Along his next professional steps, he led teams in the strategy, business intelligence and pricing departments, as well as the central revenue management.


Conversational AI

1 Mar 2018

11:00 — 11:30

Stage 3


How Data and AI Shape the Market: Customer Experience for Lufthansa Hub Airlines

  • Marcel Kling, Director, Program Lead Personalization Program SMILE, Lufthansa
  • Dr. Andreas Ribbrock, Principal Data Scientist, zeroG