Big-Data.AI Summit 2018 Jens Lappoehn
Jens Lappoehn
CEO
Telefónica NEXT

Jens Lappoehn is Managing Director of Telefónica NEXT in Berlin. For over twelve years, he has been holding leading marketing and sales roles within the Telefónica group, most recently as Director Multichannel Management and Managing Director of Telefónica Germany Retail GmbH. Before his career in the telecommunications industry, Jens Lappoehn worked in consulting and corporate strategy. He holds a degree in business administration from the Christian-Albrechts-University in Kiel.

Sessions

Retail & Logistics

28 Feb 2018

16:30 — 17:00

Stage 5

Big Data

Advanced Data Analytics for a New Understanding of Consumers‘ Needs and a more Relevant Marketing Communication from Brick-and-Mortar Retailers

  • Jens Lappoehn, CEO, Telefónica NEXT
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