Gerhard Schagerl (male): received his MSc in 2003 in computer science at the Johannes Kepler University Linz, Austria. Gerhard is employed at AVL List GmbH since 2000. In the majority of this time he was in a team leading role for AVL’s motorsport business. Beside other duties in this position he was responsible for the development of a vehicle lap time simulation tool and its implementation into cloud computing environment. From 2018 Gerhard joined AVL’s Big Data efforts in the role as Product Manager for Big Data services. In this position he defines Big Data strategy and product portfolios, but also develops new data-driven business models.