Alexander Kaffenberger is a Senior Business Development Manager for Big Data Analytics and Artificial Intelligence in Fujitsu’s EMEIA products business unit. He develops ‘Go-to Market’ strategies and shapes comprehensive offerings utilizing advanced analytics and deep learning frameworks for the Digital Transformation of Fujitsu’s customers. Alexander joined Fujitsu in 1999. Prior to his current position, he managed several national and international IT and CRM projects in Fujitsu’s IT and sales departments. He started his professional career in 1997 at Siemens AG in Germany, where he worked in the field of large enterprise and public sector sales.