Ralph Kemperdick is a long-term supporter of the German technical Data Platform community. He has been working on the most challenging Big Data and Data warehouse projects in EMEA and helps to shape the future of the Microsoft product suite as technical insider. His current position at Microsoft Germany is a digital business architect, data and he provide a solid background as technical senior for large scale cloud enabled Enterprise architectures and data management. Before joining Microsoft, he gained experience in Software development and marketing specializing on verticals like utilities, telecommunication, manufacturing and retail. Over 20 years he put his emphasis on analytical applications, data warehouse and data mining concepts. In his recent history he has been working with several customers on cloud PaaS services like Hadoop Spark and SQL Data warehouse massive parallel system-based solutions.