Dr.-Ing. Martin W Hoffmann studied Electrical Engineering and Information Technology at the University of Karlsruhe (TH) and the University of Auckland, New Zealand. Subsequently he received a PhD in biomedical engineering from the Karlsruhe Institute of Technology (KIT) in 2012 and was awarded the KIT PhD Award in 2013 for the best PhD thesis in his field. Martin Hoffmann joined ABB Corporate Research, Ladenburg, in 2013 and is managing the “Industrial Data Analytics” research group there since 2016. His research interests lie in business model innovation, applied artificial intelligence and data science. Dr. Hoffmann is member of the Plattform Industrie 4.0 AG 6 (“Business Models fir Industrie 4.0”), ZVEI working group “Data Economy” and frequent speaker on the topics of artificial intelligence, Industrie 4.0 and business model innovation.