Juliane Steinacker serves as a Digital Innovation Consultant at Hewlett Packard Enterprise in the global industry vertical for Manufacturing, Automotive and the Internet of Things. In customer engagements, she initiates projects around digital transformation, Industry 4.0, and artifical intelligence leveraging her IT experience to deliver end-2-end solutions for today’s digital environments. Moreover, she drives innovation and and the generation of new business models such as performance-based contracting. Juliane Steinacker holds a B.Sc. degree in International Management for Business & Information Technology and a M.A. degree in Strategic Sales Management from the ESB Business School in Reutlingen.