Dr. Hicham Aroudaki is heading the Business Unit for Data Driven Consulting at P3 communications. He holds a Dipl.-Ing. (MSc) degree from the Ruhr University in Bochum (1990) and a Dr.-Ing. (Ph.D) degree from the Wuppertal University (1996), both in Communications Engineering. He spent more than 15 years in leading positions in the Communications Industry at Vodafone Germany (Radio Planning R&D), Bosch Telekom in Germany (Project Lead for Projects in the Middle East), Siemens Networks in Germany and Dubai (Department Head for Technical Consulting), and MTN-Syria (Department Head for Strategic Marketing and Product Development). Together with his team Dr. Aroudaki is providing support to leading companies in deriving insights from their data and accomplishing the digital transformation.